According to Ovum, the early investment in digital transformation has been mostly funneled into creating slick, visually appealing online presences that are the “face” of the business. However, it is the myriad of connections that go on behind the scenes, from the front to the back office that will deliver on the promises being made to customers.
Read this paper to learn the challenges in extending digital transformation to the back-office and three areas to focus your initial efforts.
- Gain operational visibility to enable more efficient planning.
- Increase employee engagement to drive positive customer experience.
- Leverage automation to free employees and managers to focus on what matters: the customer.
