According to Tom Pringle, Head of Application Research at Ovum, much of the digital limelight has been grabbed by slick, visually appealing online properties that serve as the “face” of the business. However, it is the myriad connections that must go on behind the scenes, from front to back office that will deliver on the digital promises being made to the customer.
Organizations must address the delivery capabilities of the entire enterprise and particularly the back-office, which offers new opportunities for automation and optimization. Attendees to this webinar will gain new insights into:
- The expectations digital transformation creates for the wider enterprise
- How the right data can identify improvements in processes and performance
- The top processes to automate to speed delivery to the customer
- Success stories of organizations that are embracing digital transformation
Registrants will receive a complimentary copy of the Ovum whitepaper by the same name.
