"Customer experience professionals remain blind to digital experience problems and therefore don't fix them"
With firms moving more interactions into digital channels, digital interactions have become an integral part of your customers' journeys. But many customer experience teams struggle to measure the quality of those digital experiences. This webinar will describe how you can upgrade your firm's feedback program for the digital age. Guest speaker Forrester will share the:
• Three steps of measuring digital experiences
• Eight data sources CX teams need to measure digital experiences
• One approach to prioritizing and driving action across the enterprise
* Source: "How To Measure Digital Customer Experience" - Forrester Research, March 30, 2016.
Register below for the webinar: