18,000 consumers across 9 geographies have spoken. It’s all about balancing the basics. New global research from Ovum and Verint reveals that effortless engagement is king and familiarity a double-edged sword.Download Report »
The rules of customer engagement have changed. They have less to do with personalization at all costs, and everything to do with making life easy for customers and for employees.
New global and regional research conducted by Opinium reveals that:
Find out more and gain practical advice and insights from Ovum on how businesses like yours can best respond to these new rules.